As an up and coming photographer, a career in the world of fashion is never impossible nowadays especially with the Internet. A portfolio online helps. So does a connected photographer’s agent who can get meetings to showcase your work or negotiate assignment fees. Let’s face it. Photographers are good at what they like to do – take pictures. Agents are good at what they like to do – make money. Finding an agent is most difficult for the newbie, but if you can produce a killer portfolio and manage to get a few editorial assignments under your belt with your unique style, an agent will find you. Remember they go where the money is.
Now you must be thinking – I got some assignments on my own, why would I need an agent to take a hefty cut of the fee? Well, you want better assignments, right? And a good agent will produce higher fees as your work becomes know to the people making decisions in the fashion photography world.
So how do you get into those fashion magazines? One way for a young photographer starting out is to hook up as an assistant to a well known shooter. Move to a city where fashion shooters live. They use assistants. If you can’t secure a full time position, make yourself available to freelance to work by the day. And keep knocking on those doors. Professional shooters tend to have a stable of assistants they can count on. So stick with it and eventually if you make a good assistant, you’ll get your shot.
Even as you get work as an assistant to a fashion shooter, never lose sight of your goal. Shoot for yourself on days off. Find models that want new photos for their portfolio. Find make-up and hair stylists or wardrobe stylist to test with. Put a team together of hungry up and coming people that want what you want and start working on your portfolio. Find a young fashion designer in a school. Offer to shoot her creations. Find your creative eye. And when you do show it around to others like assistant photo editors, and young fashion designers working in named fashion houses. It may be an arduous journey which you should love doing if fashion photography is what you really want out of your life.